Why Your CPA Firm Should Learn About StumbleUpon

March 28, 2012 1 Comment

Back in July 2011, StumbleUpon surpassed Facebook as a referral source for US websites, so it’s worth checking out.

Are you familiar with StumbleUpon? If not, you should be. This nifty tool allows its users to discover and rate Web pages, photos and videos, and then share those rankings via other social media sites like Facebook and Twitter. Users can customize the content they receive by entering parameters that can be adjusted as often as desired. The site then goes out and finds articles, videos and even photos that meet your criteria and shares them with you in the way, and at the frequency, you prefer. Then, you as a user can share those same articles, videos and photos with others who you think will find them interesting. It’s a great way to find unique blog content and social media posts or simply stay abreast of what is going on in your industry.

So, how can you increase your site or blog traffic through StumbleUpon? Here are some quick tips:

  • First, sign up for an account.
  • Add your content by using Stumbleupon’s toolbar or going to the site and submitting your link there. You’ll need to select the appropriate category, four or five keywords and write a keyword-laden description to make it easier for people to find your information.
  • Getting followers works similarly to Twitter. StumbleUpon other sites and start following them. If they are interested in what you have to say, they will probably follow you back, and hopefully share your content with others. You can also add a StumbleUpon button to your site to make it easier for others to give it a “thumbs up.” Like all social media sites, the more active you are, the more quickly you’ll gain a following and the more traffic you’ll drive to your site.

This is also a great way for CPA firms to find pertinent articles to use as social media posts, or find out what the competition is writing about lately. Does your firm specialize in a particular niche? Then enter a few keywords, and include your location as well, and soon you’ll have a treasure trove of good social media content to post for your readers.

Have any of you been using StumbleUpon already? If so, how has it affected your site traffic?

 

 

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About Bonnie
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Bonnie Buol Ruszczyk is the president and founder of bbr marketing. Bonnie’s 20 years of marketing experience is vast and varied, including serving as the marketing director for a mid-sized Atlanta accounting firm. Her focus on high-quality services and advice is bested only by her determination to constantly hone her craft and increase the strength and reach of her clients’ marketing efforts. Named "One to Watch" on AccountingToday’s list of the "Top 100 Most Influential People," she is the president of the Atlanta chapter of the Association for Accounting Marketing, a well-respected speaker and a regular contributor to a variety of news and industry sites.
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    [...] up with interesting content to share is one of the basics. He relies on major aggregators like StumbleUpon, SmartBrief and Alltop (his own). You can tailor this strategy by setting search parameters to find [...]