Marketing Ideas for CPAs

Consider the lowly adjective. Scorned by modern literary critics, disdained by many marketers as distracting fluff…is there anything good to be said about this scourge of speech? Why yes, there is. For one thing, at least they’re not adverbs, which have offended the sensibilities of cranky language professors for centuries. But more to the point, [...]

You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case you’re dismissing that advice as snobbish elitism and clinging to a belief that spelling doesn’t [...]

Maintaining an interesting and relevant blog helps your accounting firm be seen as the place to turn for information and assistance. Keep it effective by following these guidelines. Blogging regularly is a wonderful way to keep your firm in the minds of your audience. Readers appreciate the information you’re providing, too. But as people find [...]

We focus time after time on the importance of giving your audiences high-quality content. So what is it exactly that makes content compelling and high-quality, encouraging comments and sharing? There’s the obvious: good grammar, clear flow, relevant topics and useable information. Without these basic elements in place few readers are going to make it to [...]

Whether you intend to or not, one day you might offend someone with what you have to say. Embrace the dialog and welcome the different opinions! Writing about marketing ideas for CPAs isn’t exactly sitting on a powder keg loaded with hot-button issues while smoking a cigar and playing with sparklers. Even so, occasionally I [...]

It’s not an accounting firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche. It’s been incredibly successful there too, on the air for well over a decade with millions of devoted followers. [...]