Marketing Ideas for CPAs

Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly optimizing their websites that they forget the rest of the equation. If done well, [...]

With complicated algorithms named after zoo animals and scary rumors everywhere you look, it’s easy to feel overwhelmed by the idea of SEO. Don’t let it get to you. SEO is about creating a good website that follows protocols based on technical and etiquette guidelines. You’ve done that since you learned to raise your hand [...]

That’s not the elephant in the room that no one’s mentioning, it’s the one that means it’s time to get a new fence. Luckily, although this demographic has the weight of a figurative elephant smashing the fence and anything else it wants to, it’s not out to destroy. You don’t need an entirely new fence [...]

The latest search algorithm from Google had a big negative impact on the search ranking of websites for many small businesses. A reader recently asked for advice about recovering, but offering a definitive answer was a bit beyond our expertise. To find out once and for all, we turned to a partner and SEO expert, [...]

In a recent blog post we discussed several things your website can do that will cause visitors to flee in droves. Today we’ll mention several more faux pas that, while not as dramatically repellent, are still turnoffs to unsuspecting web users. We culled these from a more comprehensive list of site offenses helpfully compiled by [...]

A cranky consumer discusses website flaws that infuriate visitors. On behalf of all the disgruntled internet users, we’re going to address some of the most irritating and ubiquitous website issues in a series of three posts. These are the things that make potential clients (and anyone else who happens to be perusing your site) absolutely [...]