Using video as a marketing tool is smart. Making them to stand the test of time will keep the positive effects in play and increase your ROI. Videos are a wonderful way to catch your audience’s attention, get your message across with impact and even boost your SEO. With all these benefits, your best bet [...]
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Measuring the Success of Your Videos
Now that you’ve added video to your website, how can you measure the success of your efforts? If you’ve been keeping up with the trends in social and content marketing, you’re probably aware of the video’s power as a way to reach and engage your audiences. It’s an effective tool to connect face-to-digital-face with viewers [...]
Read moreAdd Video to Your Website for Greater Impact and Better SEO
Video is a hot trend in marketing these days. Here are five factors to motivate your accounting firm into giving it a try. You may have heard that websites with video earn a high placement on search engines, and that’s a fact. But have you thought about what else adding video can do for your [...]
Read more7 Strategies to Reformat High-Quality Content
If you’ve been diligently blogging away for your accounting firm, you may have noticed that without meaning to, you have produced a tidy little body of work. It stands alone as a helpful archive of the topics you covered, but have you ever thought of the many ways you can repurpose some of this work? [...]
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March 5, 2013 
