Marketing Ideas for CPAs

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

If you advertise your accounting firm on Twitter, you now have a greater variety of tools and tactics to get your message to the right audience. In March, Twitter added a couple of nice new features to the list of options for small-scale advertisers. First, your accounting firm can connect with potential clients by new [...]

Twitter’s useful and ubiquitous # is about to leave the nest and make its way in the big world. Remember when we called this # a pound sign? Those days are over. The symbol signifying a topic for discussion that Twitter made popular has become such a strong and widely recognized method of grouping ideas [...]

You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least one of the major social media sites. If you’ve ever wondered which one will help [...]

A brilliant blogger or talented tweeter creates strong relationships with the audience that follows your accounting firm. What does that mean when personnel changes occur? It’s an interesting question, one of the new horizons that accompany the rise of social media as a branding tool. Companies are beginning to run into this situation, without a [...]

In the drama and danger of Hurricane Sandy, some social media users forgot a critical rule for passing along information.  Hurricane Sandy turned out to be as severe as promised, if not more so. The entire world watched as she unleashed her impressive fury on New Jersey, New York City and the entire Atlantic coast and [...]

Sharing on your favorite social networks just got a little bit easier. While you may get that using social media is a great part of your overall accounting firm marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a [...]

The habit-wearing crowd isn’t normally the first group you think of when you think social media, but one convent’s success with the tool illustrates the same strategies that will work for your accounting firm. When the Good Shepherd Sisters of Quebec faced shrinking numbers of new members and a lack of community awareness, they did [...]

The days of social media platforms playing nicely seem to be heading to a close with the divorce of Twitter and LinkedIn.  While some have bemoaned (and some smirked at) the divorce of Katie Holmes and Tom Cruise, there was another equally earthshaking split this weekend. Twitter left LinkedIn. Yes, it’s a sad day in [...]

Guy Kawasaki is famous as the man who led Apple to many of its brilliant marketing moves. His common-sense advice includes tweaking your Twitter presence to see what works for your firm. As the co-founder of Alltop.com, Kawasaki uses Twitter almost constantly to promote his popular aggregation site. In fact, he says, “If I’m on [...]