Marketing Ideas for CPAs

You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case you’re dismissing that advice as snobbish elitism and clinging to a belief that spelling doesn’t [...]

Google’s latest search algorithm has changed the way it calculates the value of a page, and in the process has impacted the search placement of millions of business websites. Small businesses have been particularly hard hit by the new Google algorithm known as Penguin. Some have seen their sites disappear altogether from the first several [...]

No, this isn’t an import tax on canned meat products affecting the northern regions. It’s a new law regarding email marketing that will go into effect early in 2013. Are you ready for it? Many firms that rely on email marketing are not even aware of the new legislation or its penalties for noncompliance. That’s [...]