Marketing Ideas for CPAs

You know it’s critical, but how do you actually impart the policy to your team? Here are five ideas to help your accounting firm tackle that all-important social media training you keep hearing about. Creating and enforcing a sound social media policy is an absolute necessity. You’ve heard the horror stories and seen the advice [...]

originally published in AccountingToday (with slight modifications) Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions. Much of business behavior is so entrenched in the culture that it’s learned automatically and taken more or less for granted. One [...]

It can be tricky to do without being obvious, given its wide public reach, but that’s also what gives social media such power as a search platform. Now that busy season is over for CPAs, most of you are looking forward to an easier pace and some time to catch up on the many work [...]

Survey results indicate small businesses in particular have a long way to go in mastering social media for marketing. Social media is a versatile and valuable tool for marketing, and most CPA firms are starting to recognize it as such. Even so, a lack of familiarity with the platforms and how best to utilize them [...]