Marketing Ideas for CPAs

If you’ve been feeling that your accounting firm could do a better job with marketing via your Twitter account, here’s that second chance you’ve been waiting for. The social media company revamped its Twitter for Business section this month and wants to invite you to learn how to do more to promote your firm: “How [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

With Facebook’s Graph Search, your accounting firm may have an easier time finding new clients and learning more about the ones you already have. Facebook is working on a new feature that will allow users to enter search terms and phrases using natural language (up to 112 characters) and get results tailored to the individual [...]

If you advertise your accounting firm on Twitter, you now have a greater variety of tools and tactics to get your message to the right audience. In March, Twitter added a couple of nice new features to the list of options for small-scale advertisers. First, your accounting firm can connect with potential clients by new [...]

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times and technology. What’s a modern marketer to do? If you’ve kept up with our advice, [...]

Your accounting firm has a lot to gain through social media. We’re the first to promote its wise use to accomplish all kinds of goals that help boost your firm’s reputation and success.          But that doesn’t mean you should start tweeting willy-nilly, with nary a care for anything else. There are [...]

There’s a lot of advice regarding the right way to use social media to help your accounting firm, and not all of it is good. Get wise to some of the myths floating around. Social media can do many things for your firm. If you’re not already using it, you’re probably thinking about starting. We [...]

We’re constantly telling you the importance of social media marketing in addition to stressing measurement of ROI for your marketing efforts. But how do you go about applying metrics to social? Google now offers a new set of reports specifically designed to gauge the effectiveness of social marketing. These four reports allow you to analyze [...]

Observed effectiveness of social media and other online marketing channels is validated by the results of a recent survey by the leading company for consumer research. Nielsen completed their Global Trust in Advertising Survey in September of 2011, and the results show great things for the potential of online marketing. With 28,000 participants from 56 [...]

Nice little Facebook page you’ve got there. It’d be a shame if anything were to happen to it…. Does that sound menacing? Good, because violating the Terms of Service is a silly way to get your firm kicked out of the social networking Goliath. Why put all your work at risk by abusing the privilege [...]