Marketing Ideas for CPAs

If you’ve been feeling that your accounting firm could do a better job with marketing via your Twitter account, here’s that second chance you’ve been waiting for. The social media company revamped its Twitter for Business section this month and wants to invite you to learn how to do more to promote your firm: “How [...]

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

Facebook pages and other social media platforms are acceptable channels for the release of information about publicly held companies. There are caveats, however. In the interest of making sure all shareholders and investors have equal access to relevant information, the SEC has long regulated the ways nonpublic information about a company can be shared. The [...]

It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to which you’re responding. This may or may not have been the bane of your existence, [...]

You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least one of the major social media sites. If you’ve ever wondered which one will help [...]

The rules of common courtesy don’t go out the window with social media. Occasionally you may open an email that makes you do a double take and then wonder if you’re really seeing what you’re seeing. Bonnie recently had that experience when she found among her emails a request for endorsement on LinkedIn with the subject line [...]

Writing blog posts is a great way to convey your ideas and give your audience good advice. It’s also an effective method for spreading awareness about your leadership – but only if the posts are read and shared. Sometimes it seems like writing a wonderful post isn’t enough. You’ve carefully put together an article chock [...]

We’ve said it before and we’ll say it again – not all accountants or accounting firms are dry. In fact, one particular accounting firm, Withum Smith + Brown seems to take accounting with personality to a whole new level. Each year, along with standard informational videos, Withum puts out very entertaining videos that involve singing, [...]

Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s skills, singly or in their entirety, with a single click. This makes it a simple [...]