Marketing Ideas for CPAs

Using video as a marketing tool is smart. Making them to stand the test of time will keep the positive effects in play and increase your ROI. Videos are a wonderful way to catch your audience’s attention, get your message across with impact and even boost your SEO. With all these benefits, your best bet [...]

As 2013 gets well under way, be sure your accounting firm’s marketing strategies aren’t stuck in the past. There are dozens of new opportunities to enhance your firm’s marketing efforts through technology, social media and access to consumer behavior data that simply wasn’t available until recently. With all these wonderful options, it’s wise to perform [...]

Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly optimizing their websites that they forget the rest of the equation. If done well, [...]

When people need professional services, the first place many look is now online. The Research Intelligence Group (TRIG) has released the results of a recent study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results, showing a drastic shift in search patterns from what was standard in the [...]

With complicated algorithms named after zoo animals and scary rumors everywhere you look, it’s easy to feel overwhelmed by the idea of SEO. Don’t let it get to you. SEO is about creating a good website that follows protocols based on technical and etiquette guidelines. You’ve done that since you learned to raise your hand [...]

Now that you’ve added video to your website, how can you measure the success of your efforts? If you’ve been keeping up with the trends in social and content marketing, you’re probably aware of the video’s power as a way to reach and engage your audiences. It’s an effective tool to connect face-to-digital-face with viewers [...]

LinkedIn continues to grow as a professional networking tool. There are easy ways to let it help your accounting firm’s SEO as well. LinkedIn is increasing its clout rapidly as a big player in the professional and social networking realm. Almost everyone has a LinkedIn page these days, but do you know how to tweak [...]

The latest search algorithm from Google had a big negative impact on the search ranking of websites for many small businesses. A reader recently asked for advice about recovering, but offering a definitive answer was a bit beyond our expertise. To find out once and for all, we turned to a partner and SEO expert, [...]

Video is a hot trend in marketing these days. Here are five factors to motivate your accounting firm into giving it a try. You may have heard that websites with video earn a high placement on search engines, and that’s a fact. But have you thought about what else adding video can do for your [...]

In a recent blog post we discussed several things your website can do that will cause visitors to flee in droves. Today we’ll mention several more faux pas that, while not as dramatically repellent, are still turnoffs to unsuspecting web users. We culled these from a more comprehensive list of site offenses helpfully compiled by [...]