Marketing Ideas for CPAs

Google is changing its search algorithm so good sites with valuable content are placed higher in searches. In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed [...]

Here’s the follow-up to our earlier discussion of finding new linkbuilding opportunities for your accounting firm through social media. In a recent post we analyzed the best practices and policies for using social media to add to your networks. This second look focuses on specific steps for a variety of the popular platforms, all of [...]

Social media offers a wealth of new opportunities for networking and creating relationships within the accounting industry, in addition to lending weight to your firm’s SEO. It’s also a great vehicle for a disciplined linkbuilding contact search. Strategic linkbuilding is definitely an easier task with the plethora of social media sites available today, both industry-specific [...]