Marketing Ideas for CPAs

Learn how comedians connect with their audiences to make a powerful presentation, even without the laughs. Comedians don’t have much to do with accounting, but they can still be great models for how to connect with an audience. Think about it – with no props, no notes and no lectern to hide behind they still [...]

As an expert in your niche, you’re aware of the tremendous opportunity to build brand recognition and enhance your reputation as a thought leader that media appearances offer. You’ve also seen us mention more than once that adding video to your web presence is a great way to boost search engine placement. But should you [...]

Public speaking is stressful for most of us, leading to nightmares of a blank mind and a waiting audience. These tips can help prevent the blank mind, at least. Speaking before groups of prospective clients is one of the best ways to market your accounting firm and its services. It gives the audience an opportunity [...]