Marketing Ideas for CPAs

In this time of tough budgets for consumers and businesses alike, adding new clients is mandatory for most accounting firms. At the same time, you don’t have unlimited hours in which to pursue an expanded client base; there’s already work to be done at the office. Word of mouth referrals are ideal, but they’re not [...]

Observed effectiveness of social media and other online marketing channels is validated by the results of a recent survey by the leading company for consumer research. Nielsen completed their Global Trust in Advertising Survey in September of 2011, and the results show great things for the potential of online marketing. With 28,000 participants from 56 [...]

Creating a targeted marketing campaign can bring great results. When you give it an excellent dedicated landing page you increase its value immensely. Dedicated landing pages for targeted marketing campaigns are a fairly new strategy. In fact, we haven’t done many of these for our clients yet, but we fully expect to in the near [...]