Marketing Ideas for CPAs

Newsle allows you to easily stay up to speed on the latest press and news updates that mention your professional connections. Newsle is a platform that brings you news stories that feature your personal and professional connections. Through connecting your social media accounts and address book to Newsle, the site will notify you whenever any [...]

Speaking opportunities are valuable for enhancing your reputation as well as that of your accounting firm. Try these tips to get those important invitations and make the most of them. As a professional services provider, you probably know how helpful speaking directly to an audience can be and would love to get the opportunity. Speaking [...]

Networking is what creates those serendipitous connections that lead to success in business. Encourage them by being a positive presence wherever you are. Think back on your entire work history. Can you recall instances where you happened onto a fantastic job or client simply by being in the right place at the right time? Or [...]

Some people find networking natural and joyful, rushing gleefully to each networking event with bells on. For the rest of us, consider these ideas to expand your circle of contacts. Networking may feel like a burden you just can’t face as often as you know you should, but there are ways to achieve the same [...]

originally published in AccountingToday.  While we hate how they stack up on our desk or clutter our bag, business cards are here to stay! I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office [...]

You’re probably on LinkedIn yourself, being a professional, but are you sure you’re letting it work as hard as it can to promote your long-term CPA career success? Social media expert Alexandra Gibson says you’re probably not, since most people don’t fully utilize the variety of career-promoting aspects the platform offers. It’s growing rapidly, and [...]

By the end of summer Facebook expects to launch a job posting board to aggregate third party postings from across the network, creating a searchable database. The question for your small to mid-sized accounting firm then becomes “Why should we bother with Facebook when we’re a serious business?” It’s a valid question. If your small [...]

Unsocial connects you to those your CPA firm needs to know. The whole point of networking events is to meet new people and hopefully build a mutually beneficial business relationship for your accounting firm. However, it can sometimes be intimidating to be in a room full of people and not really know where to start. [...]