Marketing Ideas for CPAs

Apparently you’re not the only who can dictate your skills on LinkedIn! In a recent post on Marketing Ideas for CPAs, we asked readers if they found LinkedIn’s new endorsement feature convenient or meaningless. While on its face it would seem that being able to quickly endorse someone’s skills would be a good thing, many [...]

Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s skills, singly or in their entirety, with a single click. This makes it a simple [...]

It can be tricky to do without being obvious, given its wide public reach, but that’s also what gives social media such power as a search platform. Now that busy season is over for CPAs, most of you are looking forward to an easier pace and some time to catch up on the many work [...]

On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great opportunity for CPAs to enhance their social media marketing as well as a sign of [...]

You’ve put a lot of effort into your accounting firm’s website. Here are seven ways to increase visitors’ engagement. After you’ve enticed new visitors to your website, the last thing you want is to see them navigate away without exploring any further. That’s what is known as a bounce, and a high bounce rate is [...]