Marketing Ideas for CPAs

Yuchun Lee, IBM’s vice president of Enterprise Marketing Management for IBM’s Industry Solutions, sat down with the managing editor of MarketingProfs to share his insights into what makes for successful marketing messages to today’s savvy consumers. The theme of his message was something broadly applicable to marketers, including and especially providers of professional services. He [...]

You offer options with each web page, invitation and marketing campaign (at least you should) in the hope that readers will respond to your message. Try these strategies to get the best results. The call to action (CTA) portions of your business communications drive growth and success. Inspiring words, beautiful graphics and a great offer [...]

New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are clear. VerticalResponse sampled 3,116 of their [...]

2011 saw a huge expansion in the awareness and practice of content marketing. 2012 will show more refinements to the system that has proven so effective. As most of our readers know, we’re huge fans of content marketing. Like many other industries, accounting firms can achieve great strides in brand messaging and loyalty through effective [...]