Marketing Ideas for CPAs

Did you notice? Even if you checked in on the social media site in the past few days, you probably didn’t see your new email address. That’s because they did it without the slightest bit of warning, fanfare or notification – almost as if they didn’t want people to be aware of the change. They [...]

Remember how much fun it was to hear Greg Smith share his experience at Goldman Sachs on his way out? It wasn’t fun for the company. Major mistakes, SEC filings, surprise arrests, wardrobe mishaps, foot-in-mouth syndrome…all make for wonderful viewing, but what if you’re the company in the unfortunate spotlight? May it never happen to [...]

Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one. But what if you’re shy? You value your privacy, and your mother repeatedly told you that fools’ names and fools’ faces [...]

Times are tough all over, and when you lose your best client it can feel like the end of the world. Is it really? The event is such a calamity that no one even likes to think about it. It happens sometimes, though. If your accounting firm were to face the awful event, what would [...]