Marketing Ideas for CPAs

Understanding how your clients feel is more important than merely recognizing their demographics. To create messages that resonate, you have to get inside their heads. Marketing advice often centers around finding out who your target audience is and how to learn this important fact. This is certainly an important strategy, and can’t be omitted in [...]

You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case you’re dismissing that advice as snobbish elitism and clinging to a belief that spelling doesn’t [...]

Remember how much fun it was to hear Greg Smith share his experience at Goldman Sachs on his way out? It wasn’t fun for the company. Major mistakes, SEC filings, surprise arrests, wardrobe mishaps, foot-in-mouth syndrome…all make for wonderful viewing, but what if you’re the company in the unfortunate spotlight? May it never happen to [...]

On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great opportunity for CPAs to enhance their social media marketing as well as a sign of [...]