Marketing Ideas for CPAs

LinkedIn’s Skills & Expertise function can be used for more than just endorsements. In a recent post, we recommended LinkedIn users update the Skills & Expertise section in their profiles and fill in all available 50 spots for skills. Besides the ability to showcase your expertise and abilities, it also prevents people from manually adding [...]

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds in LinkedIn Groups. This has [...]

The rules of common courtesy don’t go out the window with social media. Occasionally you may open an email that makes you do a double take and then wonder if you’re really seeing what you’re seeing. Bonnie recently had that experience when she found among her emails a request for endorsement on LinkedIn with the subject line [...]

Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s skills, singly or in their entirety, with a single click. This makes it a simple [...]

Newsle allows you to easily stay up to speed on the latest press and news updates that mention your professional connections. Newsle is a platform that brings you news stories that feature your personal and professional connections. Through connecting your social media accounts and address book to Newsle, the site will notify you whenever any [...]

In keeping with the recent changes rolled out  by LinkedIn to personal profiles and business pages, the business networking website announced on their blog that they will be eliminating LinkedIn Events, effective November 26, 2012. From the LinkedIn blog post: At LinkedIn, we want to provide a simple and efficient experience for all members. So from time to time, we [...]

All the networking sites have done it; now LinkedIn joins the crowd with a redesigned profile for users. As LinkedIn grows in popularity it’s seeing more daily use by its members. In response, the professional networking platform has just revealed a new look for profile pages. The updated look is intended to allow more expressive [...]

The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new audiences. Despite that knowledge, many accounting firms [...]

LinkedIn is useful for networking and creating a professional profile that can follow you wherever your career journey takes you. But did you know it has these features? Sure, you use the professional networking platform for adding contacts, reaching out to prospects and referral sources, and maybe even for finding a job. Besides those basic [...]