Marketing Ideas for CPAs

Google is updating its Places for Business dashboard. If you’re a new user, you’ve got it now. If not, you will have access to the redesign soon if you don’t already. Business owners who manage pages through Google+ or Google Places have faced…ahem…challenging times for a while. Ever since the search giant released Google+ Local, [...]

Sharing on your favorite social networks just got a little bit easier. While you may get that using social media is a great part of your overall accounting firm marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a [...]

The habit-wearing crowd isn’t normally the first group you think of when you think social media, but one convent’s success with the tool illustrates the same strategies that will work for your accounting firm. When the Good Shepherd Sisters of Quebec faced shrinking numbers of new members and a lack of community awareness, they did [...]

LinkedIn continues to grow as a professional networking tool. There are easy ways to let it help your accounting firm’s SEO as well. LinkedIn is increasing its clout rapidly as a big player in the professional and social networking realm. Almost everyone has a LinkedIn page these days, but do you know how to tweak [...]

Google’s latest search algorithm has changed the way it calculates the value of a page, and in the process has impacted the search placement of millions of business websites. Small businesses have been particularly hard hit by the new Google algorithm known as Penguin. Some have seen their sites disappear altogether from the first several [...]

The change will result in more usable and individually tailored local searches for users, and makes your firm’s search presence a lot more social. It also offers a big boost to SEO for business owners who embrace these dynamic pages, since Google intends to index the new Local pages. Searchengineland thoroughly examines the changes and [...]

Google is changing its search algorithm so good sites with valuable content are placed higher in searches. In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed [...]