Marketing Ideas for CPAs

Ever feel overwhelmed by the deluge of data contained in Google Analytics? Here’s an easy way to categorize and grasp just what all those options really mean for you. You know the analytical tools that come with your Google account can do a lot. In fact, they can do so much that it can be [...]

Google Analytics provides powerful information that you can use to increase traffic to your site. At some point during a marketing strategy meeting, someone has referred to your website bounce rate. You just go along with whatever he or she is saying because in reality, you have no idea what a bounce rate is. You [...]

We’re constantly telling you the importance of social media marketing in addition to stressing measurement of ROI for your marketing efforts. But how do you go about applying metrics to social? Google now offers a new set of reports specifically designed to gauge the effectiveness of social marketing. These four reports allow you to analyze [...]