Marketing Ideas for CPAs

Forbes has released its annual list of the most and least reputable American companies in 2012, based on the opinions of 10,198 consumers and conducted by Reputation Institute. The respondents scored their feelings about 150 of the largest U.S. companies in the areas of trust, esteem, admiration and good feeling. To see the entire list, [...]

The best way to sell today is to quit with the sales. Focusing on clients’ needs will generate a willingness to purchase your services far more effectively than traditional sales tactics. In an excellent online article, Forbes spells out the theory behind content marketing and the reasons it works. We’ve been saying the same thing [...]