Marketing Ideas for CPAs

According to the Laws of Attraction, we draw to us others who mirror our energy. Who you are as a firm speaks to the clients you will attract. “Like attracts like.” This universal law of attraction shows up in myriad ways and all kinds of paradigms – from physics to psychology to karma. Most of [...]

When people need professional services, the first place many look is now online. The Research Intelligence Group (TRIG) has released the results of a recent study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results, showing a drastic shift in search patterns from what was standard in the [...]

I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen. Capitalize on the fact that you speak to, and [...]