Marketing Ideas for CPAs

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

With Facebook’s Graph Search, your accounting firm may have an easier time finding new clients and learning more about the ones you already have. Facebook is working on a new feature that will allow users to enter search terms and phrases using natural language (up to 112 characters) and get results tailored to the individual [...]

Facebook pages and other social media platforms are acceptable channels for the release of information about publicly held companies. There are caveats, however. In the interest of making sure all shareholders and investors have equal access to relevant information, the SEC has long regulated the ways nonpublic information about a company can be shared. The [...]

It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to which you’re responding. This may or may not have been the bane of your existence, [...]

Twitter’s useful and ubiquitous # is about to leave the nest and make its way in the big world. Remember when we called this # a pound sign? Those days are over. The symbol signifying a topic for discussion that Twitter made popular has become such a strong and widely recognized method of grouping ideas [...]

You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least one of the major social media sites. If you’ve ever wondered which one will help [...]

Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s skills, singly or in their entirety, with a single click. This makes it a simple [...]

Newsle allows you to easily stay up to speed on the latest press and news updates that mention your professional connections. Newsle is a platform that brings you news stories that feature your personal and professional connections. Through connecting your social media accounts and address book to Newsle, the site will notify you whenever any [...]

Beginning January 15, 2013, Facebook has established maximum levels of text that can be included in photos and images. For accounting firms and other businesses that use Facebook to communicate with their audiences, the change will mean paying close attention to the balance between words (including calls to action and URLs) and true graphics. The [...]

In what has become something of an annual ritual, Facebook has rolled out plans to revamp the privacy settings that control users’ information and posts to their pages. There’s nothing dramatically different in this tweak, other than the fact that users have lost the right to approve or disapprove policy changes through a vote. That [...]