Marketing Ideas for CPAs

You can take a visual tour of the small business social media experience via Manta’s new infographic. Do you sometimes wonder what all the other small accounting firms think about social media? Of course, you made decisions for your firm based on individual context, but it’s nice to know what everyone else is running into [...]

Can one person even think of handling a content marketing strategy? Absolutely, if you focus on the basics. Content marketing is wonderfully broad, offering unlimited opportunity for self-expression and creativity in the quest to reach new audiences. Connecting with people is, by definition, as open-ended as the human experience. You can do anything! That’s fantastic, [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

If you want your content to spread farther, make it reflect well on the users you’re depending on to carry it to wider audiences. Social media is personal – that’s what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things we [...]

Inbound marketing and outbound marketing have an unusual relationship. At their core, they are two diametrically opposed strategies to achieve a common outcome. Both exist to draw new clients, enhance firm reputation and increase business. But the approaches are more than stylistically different. The fundamental divide is one between giving and taking. And by pursuing [...]

Content marketing offers immense opportunity to educate and attract new clients while communicating what you know and love about your specialty. But one of its greatest features – the flexible, open-ended nature of the marketing strategy – can also be the hardest challenge. Where do you start? How can you take a logical approach to [...]

Using video as a marketing tool is smart. Making them to stand the test of time will keep the positive effects in play and increase your ROI. Videos are a wonderful way to catch your audience’s attention, get your message across with impact and even boost your SEO. With all these benefits, your best bet [...]

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times and technology. What’s a modern marketer to do? If you’ve kept up with our advice, [...]

Now that you’ve added video to your website, how can you measure the success of your efforts? If you’ve been keeping up with the trends in social and content marketing, you’re probably aware of the video’s power as a way to reach and engage your audiences. It’s an effective tool to connect face-to-digital-face with viewers [...]

Your accounting firm has a lot to gain through social media. We’re the first to promote its wise use to accomplish all kinds of goals that help boost your firm’s reputation and success.          But that doesn’t mean you should start tweeting willy-nilly, with nary a care for anything else. There are [...]