Marketing Ideas for CPAs

In a recent post we talked about the basic types of company cultures. Here are some strategies for strengthening your culture and better aligning it to meet your goals. The four types have distinct differences, but none are objectively better or worse as independent constructs. Their relative value lies in the way they work to [...]

What kind of culture does your firm have? Does it work for, or against, the company’s goals? A firm’s culture isn’t always immediately apparent, and sometimes there is a disconnect between company goals and the culture in place. What is ‘culture’ as it refers to business anyway? It’s the set of shared values, attitudes, goals [...]