Marketing Ideas for CPAs

The habit-wearing crowd isn’t normally the first group you think of when you think social media, but one convent’s success with the tool illustrates the same strategies that will work for your accounting firm. When the Good Shepherd Sisters of Quebec faced shrinking numbers of new members and a lack of community awareness, they did [...]

When most accountants are asked, “What is branding?” they are quick to answer, “a logo.” They aren’t completely wrong; a strong logo should be the foundation of your brand. But it’s so much more. Ultimately, your brand is your promise to your clients and encompasses everything you do. It includes the way your office looks, [...]

Your brand is more than names, services and logos. It’s what makes your accounting firm special. Here’s why you should strongly define your own brand. Your firm’s branding distinguishes you from the many other fine firms that offer almost identical sets of services from perhaps equally qualified professionals. It sets you apart from other firms, [...]

It’s not an accounting firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche. It’s been incredibly successful there too, on the air for well over a decade with millions of devoted followers. [...]

Your accounting firm is thrilled with the new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in mind, think of all the [...]