Marketing Ideas for CPAs

On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great opportunity for CPAs to enhance their social media marketing as well as a sign of [...]

By writing an interesting bio that shows your professional expertise as well as your personal characteristics, you’ll make more people want to work with you. Who are your favorite vendors and business partners? Are they the ones with the best professional pedigrees and impressive lists of degrees and designations? Or are they the ones with [...]