Marketing Ideas for CPAs

We’ve said it before and we’ll say it again – not all accountants or accounting firms are dry. In fact, one particular accounting firm, Withum Smith + Brown seems to take accounting with personality to a whole new level. Each year, along with standard informational videos, Withum puts out very entertaining videos that involve singing, [...]

It can be tricky to do without being obvious, given its wide public reach, but that’s also what gives social media such power as a search platform. Now that busy season is over for CPAs, most of you are looking forward to an easier pace and some time to catch up on the many work [...]

On Monday, LinkedIn showed off its new ‘Follow Company’ button. What should your accounting firm know about this tool? To some extent it’s a welcome but simple leap from the ‘Recommend’ button it replaces. The change, however, represents a great opportunity for CPAs to enhance their social media marketing as well as a sign of [...]