Marketing Ideas for CPAs

According to the Laws of Attraction, we draw to us others who mirror our energy. Who you are as a firm speaks to the clients you will attract. “Like attracts like.” This universal law of attraction shows up in myriad ways and all kinds of paradigms – from physics to psychology to karma. Most of [...]

Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly optimizing their websites that they forget the rest of the equation. If done well, [...]

Endorsing connections with one click has made it simpler than ever to show professional support. It’s now so easy that some say the endorsements have lost their impact. A recent change to LinkedIn allows first-degree connections to endorse each other’s skills, singly or in their entirety, with a single click. This makes it a simple [...]

When people need professional services, the first place many look is now online. The Research Intelligence Group (TRIG) has released the results of a recent study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results, showing a drastic shift in search patterns from what was standard in the [...]

Vizify is a hybrid platform somewhere between a social media site and an infographic about the most interesting subject in the world – you! This relatively new online option is a place to consolidate your multitude of social network presences into one visual representation of all your digital activities. The idea is to let you [...]

There is a marketing lesson hidden in the past season’s seemingly endless presidential campaign. It may surprise you, and it holds value whatever your political leanings. As part of its fundraising efforts, the Obama campaign regaled potential supporters with numerous emails, many of which contained what appeared at first glance to be overly casual subject [...]

With complicated algorithms named after zoo animals and scary rumors everywhere you look, it’s easy to feel overwhelmed by the idea of SEO. Don’t let it get to you. SEO is about creating a good website that follows protocols based on technical and etiquette guidelines. You’ve done that since you learned to raise your hand [...]

Speaking opportunities are valuable for enhancing your reputation as well as that of your accounting firm. Try these tips to get those important invitations and make the most of them. As a professional services provider, you probably know how helpful speaking directly to an audience can be and would love to get the opportunity. Speaking [...]

New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Get your firm’s brand image out there to be recognized! Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted a study using functional magnetic resonance imaging (fMRI) to explore responses to brand images. Study participants were shown images of [...]

Beginning January 15, 2013, Facebook has established maximum levels of text that can be included in photos and images. For accounting firms and other businesses that use Facebook to communicate with their audiences, the change will mean paying close attention to the balance between words (including calls to action and URLs) and true graphics. The [...]