Marketing Ideas for CPAs

It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to which you’re responding. This may or may not have been the bane of your existence, [...]

Content marketing offers immense opportunity to educate and attract new clients while communicating what you know and love about your specialty. But one of its greatest features – the flexible, open-ended nature of the marketing strategy – can also be the hardest challenge. Where do you start? How can you take a logical approach to [...]

Twitter’s useful and ubiquitous # is about to leave the nest and make its way in the big world. Remember when we called this # a pound sign? Those days are over. The symbol signifying a topic for discussion that Twitter made popular has become such a strong and widely recognized method of grouping ideas [...]

You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least one of the major social media sites. If you’ve ever wondered which one will help [...]

Understanding how your clients feel is more important than merely recognizing their demographics. To create messages that resonate, you have to get inside their heads. Marketing advice often centers around finding out who your target audience is and how to learn this important fact. This is certainly an important strategy, and can’t be omitted in [...]

It’s about to get a little more time-consuming to post content to your LinkedIn Group with the loss of RSS Support. If you’re involved in running a group on LinkedIn, you recently found this notice when you logged in: As of Mar 15, 2013, we’ll no longer support RSS feeds in LinkedIn Groups. This has [...]

Here’s how to convert a dissatisfied, cranky client into someone that sings your accounting firm’s praises for years to come. Sometimes clients get mad and leave before you ever know there’s a problem. Other times, an unhappy customer isn’t the right fit and isn’t worth chasing. But surprisingly often, if you handle the situation well [...]

Using video as a marketing tool is smart. Making them to stand the test of time will keep the positive effects in play and increase your ROI. Videos are a wonderful way to catch your audience’s attention, get your message across with impact and even boost your SEO. With all these benefits, your best bet [...]

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times and technology. What’s a modern marketer to do? If you’ve kept up with our advice, [...]

As 2013 gets well under way, be sure your accounting firm’s marketing strategies aren’t stuck in the past. There are dozens of new opportunities to enhance your firm’s marketing efforts through technology, social media and access to consumer behavior data that simply wasn’t available until recently. With all these wonderful options, it’s wise to perform [...]