Unsocial connects you to those your CPA firm needs to know.
The whole point of networking events is to meet new people and hopefully build a mutually beneficial business relationship for your accounting firm. However, it can sometimes be intimidating to be in a room full of people and not really know where to start. You risk wasting time talking with someone who, while nice, isn’t a good business connection. So how can you focus in on the networking contacts that you really need to meet without going up to each and every individual in the room?
Unsocial is a networking app that allows you to see who is in the room with you. It takes the guesswork out of figuring out to whom you need to speak. The location-based app allows you to find people at your event or even within a certain radius of you. It lists out registered members, letting you review their profiles to see if they are a match for you. You can sync Unsocial with your LinkedIn account, which makes it very easy to set up.
In order to find people, they must also be registered with Unsocial. It can’t just go out and magically show you who is in the room with you if they are not already Unsocial members. (You could probably figure that out on your own, but just in case, I thought I would make that clear.) So one drawback is that since it’s not yet widely known, the number of people you can scout is going to be somewhat limited. I’ve not yet had the chance to use the app in a formal event setting, so I can’t vouch for whether it has a decent reach or not.
Additionally, Unsocial shows you networking events based on your location, giving you even more opportunities to meet up with new people. While registering as a member is free, there is a cost to list an event. The prices vary depending on the size of your event and if you wish to simply list the event or if you decide to take advantage of using Unsocial to make your event more interactive using things like audience polling, live voting, push messaging to attendees, etc.
In the intro, I used the example of being at a networking event, but in reality, you could meet your most important business connection anywhere at anytime. Next time you’re in the grocery store, at a sporting event or walking in the park, take out your phone and see who is nearby. It may be your next big client.