Marketing Ideas for CPAs

Ever wonder how your children would describe what you do at work? Sarah found out with entertaining results! As most of you know, Marketing Ideas for CPAs is a creation of bbr marketing, What many of you may not realize is that we have a virtual office. While we get the full team together as [...]

Content marketing offers immense opportunity to educate and attract new clients while communicating what you know and love about your specialty. But one of its greatest features – the flexible, open-ended nature of the marketing strategy – can also be the hardest challenge. Where do you start? How can you take a logical approach to [...]

Writing blog posts is a great way to convey your ideas and give your audience good advice. It’s also an effective method for spreading awareness about your leadership – but only if the posts are read and shared. Sometimes it seems like writing a wonderful post isn’t enough. You’ve carefully put together an article chock [...]

Consider the lowly adjective. Scorned by modern literary critics, disdained by many marketers as distracting fluff…is there anything good to be said about this scourge of speech? Why yes, there is. For one thing, at least they’re not adverbs, which have offended the sensibilities of cranky language professors for centuries. But more to the point, [...]

You know that you need great content to attract and keep readers. You also know, if you’ve been keeping up with our site, that grammar and punctuation make a big difference in the way your content is received. In case you’re dismissing that advice as snobbish elitism and clinging to a belief that spelling doesn’t [...]

We love blogs, and we think your accounting firm should probably have one. Here are seven ways to ensure it’s valuable and appreciated by your readers. Blogging is a hugely effective way to share information and establish your position as a thought leader. It’s also fun, if you like to write. You can use them [...]

Maintaining an interesting and relevant blog helps your accounting firm be seen as the place to turn for information and assistance. Keep it effective by following these guidelines. Blogging regularly is a wonderful way to keep your firm in the minds of your audience. Readers appreciate the information you’re providing, too. But as people find [...]

We at bbr marketing are sticklers for good grammar, and we advocate for this underemphasized area of competency on a regular basis. That makes sense for a company in the business of marketing and public relations, but we’re not the only people who notice the relative levels of grammatical correctness all around us. We were [...]

We focus time after time on the importance of giving your audiences high-quality content. So what is it exactly that makes content compelling and high-quality, encouraging comments and sharing? There’s the obvious: good grammar, clear flow, relevant topics and useable information. Without these basic elements in place few readers are going to make it to [...]

The point of content marketing is offering great content. Adapt your thinking to upgrade the quality of what you share. By now you know that content marketing is worth an investment of time because the results can be so terrific. It’s hard, though, to figure out exactly how to go about creating meaningful content that [...]