Marketing Ideas for CPAs

Ever feel overwhelmed by the deluge of data contained in Google Analytics? Here’s an easy way to categorize and grasp just what all those options really mean for you. You know the analytical tools that come with your Google account can do a lot. In fact, they can do so much that it can be [...]

Using video as a marketing tool is smart. Making them to stand the test of time will keep the positive effects in play and increase your ROI. Videos are a wonderful way to catch your audience’s attention, get your message across with impact and even boost your SEO. With all these benefits, your best bet [...]

When people need professional services, the first place many look is now online. The Research Intelligence Group (TRIG) has released the results of a recent study examining the methods consumers chose to seek an attorney. Their Attorney Selection Research Study quantified somewhat predictable results, showing a drastic shift in search patterns from what was standard in the [...]

With complicated algorithms named after zoo animals and scary rumors everywhere you look, it’s easy to feel overwhelmed by the idea of SEO. Don’t let it get to you. SEO is about creating a good website that follows protocols based on technical and etiquette guidelines. You’ve done that since you learned to raise your hand [...]

Now that you’ve added video to your website, how can you measure the success of your efforts? If you’ve been keeping up with the trends in social and content marketing, you’re probably aware of the video’s power as a way to reach and engage your audiences. It’s an effective tool to connect face-to-digital-face with viewers [...]

Local SEO makes a world of difference for the way your accounting firm appears to web users in your area. Here’s how to help local viewers find your firm in a search. You’re well aware of the importance of SEO, and hopefully you’re familiar with some of the basics of maximizing it for your accounting [...]

The latest search algorithm from Google had a big negative impact on the search ranking of websites for many small businesses. A reader recently asked for advice about recovering, but offering a definitive answer was a bit beyond our expertise. To find out once and for all, we turned to a partner and SEO expert, [...]

Video is a hot trend in marketing these days. Here are five factors to motivate your accounting firm into giving it a try. You may have heard that websites with video earn a high placement on search engines, and that’s a fact. But have you thought about what else adding video can do for your [...]

Google Analytics provides powerful information that you can use to increase traffic to your site. At some point during a marketing strategy meeting, someone has referred to your website bounce rate. You just go along with whatever he or she is saying because in reality, you have no idea what a bounce rate is. You [...]

In a recent blog post we discussed several things your website can do that will cause visitors to flee in droves. Today we’ll mention several more faux pas that, while not as dramatically repellent, are still turnoffs to unsuspecting web users. We culled these from a more comprehensive list of site offenses helpfully compiled by [...]