Marketing Ideas for CPAs

LinkedIn’s Skills & Expertise function can be used for more than just endorsements. In a recent post, we recommended LinkedIn users update the Skills & Expertise section in their profiles and fill in all available 50 spots for skills. Besides the ability to showcase your expertise and abilities, it also prevents people from manually adding [...]

Apparently you’re not the only who can dictate your skills on LinkedIn! In a recent post on Marketing Ideas for CPAs, we asked readers if they found LinkedIn’s new endorsement feature convenient or meaningless. While on its face it would seem that being able to quickly endorse someone’s skills would be a good thing, many [...]

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

With Facebook’s Graph Search, your accounting firm may have an easier time finding new clients and learning more about the ones you already have. Facebook is working on a new feature that will allow users to enter search terms and phrases using natural language (up to 112 characters) and get results tailored to the individual [...]

Facebook pages and other social media platforms are acceptable channels for the release of information about publicly held companies. There are caveats, however. In the interest of making sure all shareholders and investors have equal access to relevant information, the SEC has long regulated the ways nonpublic information about a company can be shared. The [...]

If you advertise your accounting firm on Twitter, you now have a greater variety of tools and tactics to get your message to the right audience. In March, Twitter added a couple of nice new features to the list of options for small-scale advertisers. First, your accounting firm can connect with potential clients by new [...]

It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to which you’re responding. This may or may not have been the bane of your existence, [...]

Twitter’s useful and ubiquitous # is about to leave the nest and make its way in the big world. Remember when we called this # a pound sign? Those days are over. The symbol signifying a topic for discussion that Twitter made popular has become such a strong and widely recognized method of grouping ideas [...]

You know they’re popular, but how do the users break down between the various platforms? A Pew Research survey gives us the details for a few of the most popular networking sites. Your accounting firm probably participates on at least one of the major social media sites. If you’ve ever wondered which one will help [...]