Marketing Ideas for CPAs

Networking is what creates those serendipitous connections that lead to success in business. Encourage them by being a positive presence wherever you are. Think back on your entire work history. Can you recall instances where you happened onto a fantastic job or client simply by being in the right place at the right time? Or [...]

The best way to sell today is to quit with the sales. Focusing on clients’ needs will generate a willingness to purchase your services far more effectively than traditional sales tactics. In an excellent online article, Forbes spells out the theory behind content marketing and the reasons it works. We’ve been saying the same thing [...]

Times are tough all over, and when you lose your best client it can feel like the end of the world. Is it really? The event is such a calamity that no one even likes to think about it. It happens sometimes, though. If your accounting firm were to face the awful event, what would [...]

I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen. Capitalize on the fact that you speak to, and [...]