Marketing Ideas for CPAs

 We avoid too much self promotion on this blog, but simply had to share this with our loyal readers. Thanks so much for all your support! Marketing Ideas for CPAs, a marketing blog focused on the accounting industry, was recently named to a list of the Top 50 Accounting Blogs by Masters in Accounting. A creation [...]

Here’s how to convert a dissatisfied, cranky client into someone that sings your accounting firm’s praises for years to come. Sometimes clients get mad and leave before you ever know there’s a problem. Other times, an unhappy customer isn’t the right fit and isn’t worth chasing. But surprisingly often, if you handle the situation well [...]

There are simple factors that inspire the word-of-mouth referrals that companies love. Can you imagine a day when your accounting firm has more business than it can handle? It’s a problem that most accountants would cheerfully give their right arms to face (or at least the right arms of less-productive staffers). But the service elements [...]

Forbes has released its annual list of the most and least reputable American companies in 2012, based on the opinions of 10,198 consumers and conducted by Reputation Institute. The respondents scored their feelings about 150 of the largest U.S. companies in the areas of trust, esteem, admiration and good feeling. To see the entire list, [...]

We’ve often talked about the endless benefits and opportunities of the internet for building brand awareness and establishing thought leadership for your accounting firm. Vulnerabilities exist there, too. The wonderful thing about an internet presence is that it’s always there, reaching huge audiences every minute of the day with everything you do. The horrible thing [...]

As an expert in your niche, you’re aware of the tremendous opportunity to build brand recognition and enhance your reputation as a thought leader that media appearances offer. You’ve also seen us mention more than once that adding video to your web presence is a great way to boost search engine placement. But should you [...]

Remember how much fun it was to hear Greg Smith share his experience at Goldman Sachs on his way out? It wasn’t fun for the company. Major mistakes, SEC filings, surprise arrests, wardrobe mishaps, foot-in-mouth syndrome…all make for wonderful viewing, but what if you’re the company in the unfortunate spotlight? May it never happen to [...]