Marketing Ideas for CPAs

Does it creep you out when those repetitive online ads you see seem to indicate someone’s been watching you? Well someone has, and it’s no coincidence that the ads are offering what you want. It’s called ad retargeting, and it’s a common practice among internet marketers. Profiling companies that identify you as you surf the [...]

Google is updating its Places for Business dashboard. If you’re a new user, you’ve got it now. If not, you will have access to the redesign soon if you don’t already. Business owners who manage pages through Google+ or Google Places have faced…ahem…challenging times for a while. Ever since the search giant released Google+ Local, [...]

Inbound marketing and outbound marketing have an unusual relationship. At their core, they are two diametrically opposed strategies to achieve a common outcome. Both exist to draw new clients, enhance firm reputation and increase business. But the approaches are more than stylistically different. The fundamental divide is one between giving and taking. And by pursuing [...]

Understanding how your clients feel is more important than merely recognizing their demographics. To create messages that resonate, you have to get inside their heads. Marketing advice often centers around finding out who your target audience is and how to learn this important fact. This is certainly an important strategy, and can’t be omitted in [...]

The holidays are long gone and so are last year’s marketing strategies. So what are the newest approaches your accounting firm can take for marketing that gets results? Marketing’s goals never change, but its tactics evolve along with the times and technology. What’s a modern marketer to do? If you’ve kept up with our advice, [...]

As 2013 gets well under way, be sure your accounting firm’s marketing strategies aren’t stuck in the past. There are dozens of new opportunities to enhance your firm’s marketing efforts through technology, social media and access to consumer behavior data that simply wasn’t available until recently. With all these wonderful options, it’s wise to perform [...]

Don’t rely on SEO to do things it can’t. The best search optimization in the world won’t help if your business isn’t ready to welcome the potential clients it attracts. Many firms get so wrapped up in the quest for perfectly optimizing their websites that they forget the rest of the equation. If done well, [...]

There is a marketing lesson hidden in the past season’s seemingly endless presidential campaign. It may surprise you, and it holds value whatever your political leanings. As part of its fundraising efforts, the Obama campaign regaled potential supporters with numerous emails, many of which contained what appeared at first glance to be overly casual subject [...]

Steve Jobs’ successor leads one of the most iconic, and most successful, American companies in history. What is his advice for executives and how can it help your accounting firm? Inheriting a leadership position from one of the best-known names in business isn’t an easy thing to do gracefully. Tim Cook has risen to the [...]

 We are going to veer off the marketing path today and point-blank ask for donations to help victims of Hurricane Sandy. No superfluous writing, just please donate money. There are multiple options available including: Red Cross: Donate money online via the Red Cross website’s Hurricane Sandy page or contact your local Red Cross office to see if there are volunteer [...]