Marketing Ideas for CPAs

If you want your content to spread farther, make it reflect well on the users you’re depending on to carry it to wider audiences. Social media is personal – that’s what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things we [...]

According to the Laws of Attraction, we draw to us others who mirror our energy. Who you are as a firm speaks to the clients you will attract. “Like attracts like.” This universal law of attraction shows up in myriad ways and all kinds of paradigms – from physics to psychology to karma. Most of [...]

New research proves that seeing a recognized brand image provokes positive emotional responses in viewers. Get your firm’s brand image out there to be recognized! Radiologists at the Ludwig-Maximillians University Hospital in Munich, Germany conducted a study using functional magnetic resonance imaging (fMRI) to explore responses to brand images. Study participants were shown images of [...]

Your firm may do complicated things, but describing your firm’s identity shouldn’t take more than one concise sentence. Accounting firms take on more and more complex tasks in helping their clients solve business problems, minimize tax liability and plan for growth and change. That can make a detailed accounting of what it is your firm does challenging [...]

Is your accounting firm the kind of establishment that clients refer to their friends? Getting referral business from current and past clients is something that lets you know you’re successful, not just adequate. Good enough performance to keep clients isn’t at all the same thing.  To earn the trust that lets people stake their credibility on your work [...]

originally published in AccountingToday.  While we hate how they stack up on our desk or clutter our bag, business cards are here to stay! I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office [...]

When most accountants are asked, “What is branding?” they are quick to answer, “a logo.” They aren’t completely wrong; a strong logo should be the foundation of your brand. But it’s so much more. Ultimately, your brand is your promise to your clients and encompasses everything you do. It includes the way your office looks, [...]

Your brand is more than names, services and logos. It’s what makes your accounting firm special. Here’s why you should strongly define your own brand. Your firm’s branding distinguishes you from the many other fine firms that offer almost identical sets of services from perhaps equally qualified professionals. It sets you apart from other firms, [...]

Don’t feel you have to keep a straight face every working moment to succeed in accounting. Studies show that a sense of humor is an in-demand attribute by financial services firms. This sounds like great news for accountants, who may have felt constrained by industry standards to keep their more amiable sides under wraps in [...]

Your accounting firm is thrilled with the new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in mind, think of all the [...]