Marketing Ideas for CPAs

Does it creep you out when those repetitive online ads you see seem to indicate someone’s been watching you? Well someone has, and it’s no coincidence that the ads are offering what you want. It’s called ad retargeting, and it’s a common practice among internet marketers. Profiling companies that identify you as you surf the [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

Ever feel overwhelmed by the deluge of data contained in Google Analytics? Here’s an easy way to categorize and grasp just what all those options really mean for you. You know the analytical tools that come with your Google account can do a lot. In fact, they can do so much that it can be [...]

Google is updating its Places for Business dashboard. If you’re a new user, you’ve got it now. If not, you will have access to the redesign soon if you don’t already. Business owners who manage pages through Google+ or Google Places have faced…ahem…challenging times for a while. Ever since the search giant released Google+ Local, [...]

If you want your content to spread farther, make it reflect well on the users you’re depending on to carry it to wider audiences. Social media is personal – that’s what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things we [...]

With Facebook’s Graph Search, your accounting firm may have an easier time finding new clients and learning more about the ones you already have. Facebook is working on a new feature that will allow users to enter search terms and phrases using natural language (up to 112 characters) and get results tailored to the individual [...]

Facebook pages and other social media platforms are acceptable channels for the release of information about publicly held companies. There are caveats, however. In the interest of making sure all shareholders and investors have equal access to relevant information, the SEC has long regulated the ways nonpublic information about a company can be shared. The [...]

Inbound marketing and outbound marketing have an unusual relationship. At their core, they are two diametrically opposed strategies to achieve a common outcome. Both exist to draw new clients, enhance firm reputation and increase business. But the approaches are more than stylistically different. The fundamental divide is one between giving and taking. And by pursuing [...]

If you advertise your accounting firm on Twitter, you now have a greater variety of tools and tactics to get your message to the right audience. In March, Twitter added a couple of nice new features to the list of options for small-scale advertisers. First, your accounting firm can connect with potential clients by new [...]

It’s here at last! Now you can respond to a particular comment on your accounting firm’s Facebook Page. That’s right – no more looking like you’re posting a non sequitur because intervening replies have distanced yours from the comment to which you’re responding. This may or may not have been the bane of your existence, [...]