Marketing Ideas for CPAs

Video is a hot trend in marketing these days. Here are five factors to motivate your accounting firm into giving it a try. You may have heard that websites with video earn a high placement on search engines, and that’s a fact. But have you thought about what else adding video can do for your [...]

Did you notice? Even if you checked in on the social media site in the past few days, you probably didn’t see your new email address. That’s because they did it without the slightest bit of warning, fanfare or notification – almost as if they didn’t want people to be aware of the change. They [...]

We’ve often talked about the endless benefits and opportunities of the internet for building brand awareness and establishing thought leadership for your accounting firm. Vulnerabilities exist there, too. The wonderful thing about an internet presence is that it’s always there, reaching huge audiences every minute of the day with everything you do. The horrible thing [...]

In a recent post we talked about the basic types of company cultures. Here are some strategies for strengthening your culture and better aligning it to meet your goals. The four types have distinct differences, but none are objectively better or worse as independent constructs. Their relative value lies in the way they work to [...]

What kind of culture does your firm have? Does it work for, or against, the company’s goals? A firm’s culture isn’t always immediately apparent, and sometimes there is a disconnect between company goals and the culture in place. What is ‘culture’ as it refers to business anyway? It’s the set of shared values, attitudes, goals [...]

The best way to sell today is to quit with the sales. Focusing on clients’ needs will generate a willingness to purchase your services far more effectively than traditional sales tactics. In an excellent online article, Forbes spells out the theory behind content marketing and the reasons it works. We’ve been saying the same thing [...]

Google Analytics provides powerful information that you can use to increase traffic to your site. At some point during a marketing strategy meeting, someone has referred to your website bounce rate. You just go along with whatever he or she is saying because in reality, you have no idea what a bounce rate is. You [...]

In a recent blog post we discussed several things your website can do that will cause visitors to flee in droves. Today we’ll mention several more faux pas that, while not as dramatically repellent, are still turnoffs to unsuspecting web users. We culled these from a more comprehensive list of site offenses helpfully compiled by [...]

Many accounting firms view search engine optimization (SEO) as an onerous mystery they know they must master to win in the marketplace. Try these tips to make it work for you. SEO can be intimidating. You’ve heard you need it, but then read your firm will be penalized for too much of it. What on [...]

We’re constantly telling you the importance of social media marketing in addition to stressing measurement of ROI for your marketing efforts. But how do you go about applying metrics to social? Google now offers a new set of reports specifically designed to gauge the effectiveness of social marketing. These four reports allow you to analyze [...]