Marketing Ideas for CPAs

The change will result in more usable and individually tailored local searches for users, and makes your firm’s search presence a lot more social. It also offers a big boost to SEO for business owners who embrace these dynamic pages, since Google intends to index the new Local pages. Searchengineland thoroughly examines the changes and [...]

As an expert in your niche, you’re aware of the tremendous opportunity to build brand recognition and enhance your reputation as a thought leader that media appearances offer. You’ve also seen us mention more than once that adding video to your web presence is a great way to boost search engine placement. But should you [...]

LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful. JOINING Look for groups in the industry you are trying to reach. Use the search feature to see what is already [...]

No, this isn’t an import tax on canned meat products affecting the northern regions. It’s a new law regarding email marketing that will go into effect early in 2013. Are you ready for it? Many firms that rely on email marketing are not even aware of the new legislation or its penalties for noncompliance. That’s [...]

Observed effectiveness of social media and other online marketing channels is validated by the results of a recent survey by the leading company for consumer research. Nielsen completed their Global Trust in Advertising Survey in September of 2011, and the results show great things for the potential of online marketing. With 28,000 participants from 56 [...]

The point of content marketing is offering great content. Adapt your thinking to upgrade the quality of what you share. By now you know that content marketing is worth an investment of time because the results can be so terrific. It’s hard, though, to figure out exactly how to go about creating meaningful content that [...]

Nice little Facebook page you’ve got there. It’d be a shame if anything were to happen to it…. Does that sound menacing? Good, because violating the Terms of Service is a silly way to get your firm kicked out of the social networking Goliath. Why put all your work at risk by abusing the privilege [...]

Though smaller than LinkedIn, BranchOut is growing fast and positioned to become a major player among professional networking platforms. With 25 million users (versus 150 million for LinkedIn) it might be easy to dismiss this relative newcomer as a lightweight. In reality, since it rides on top of Facebook, it could pick up vast quantities [...]

Unsocial connects you to those your CPA firm needs to know. The whole point of networking events is to meet new people and hopefully build a mutually beneficial business relationship for your accounting firm. However, it can sometimes be intimidating to be in a room full of people and not really know where to start. [...]

A cranky consumer discusses website flaws that infuriate visitors. On behalf of all the disgruntled internet users, we’re going to address some of the most irritating and ubiquitous website issues in a series of three posts. These are the things that make potential clients (and anyone else who happens to be perusing your site) absolutely [...]