Marketing Ideas for CPAs

Times are tough all over, and when you lose your best client it can feel like the end of the world. Is it really? The event is such a calamity that no one even likes to think about it. It happens sometimes, though. If your accounting firm were to face the awful event, what would [...]

Whether you intend to or not, one day you might offend someone with what you have to say. Embrace the dialog and welcome the different opinions! Writing about marketing ideas for CPAs isn’t exactly sitting on a powder keg loaded with hot-button issues while smoking a cigar and playing with sparklers. Even so, occasionally I [...]

You offer options with each web page, invitation and marketing campaign (at least you should) in the hope that readers will respond to your message. Try these strategies to get the best results. The call to action (CTA) portions of your business communications drive growth and success. Inspiring words, beautiful graphics and a great offer [...]

It’s not an accounting firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche. It’s been incredibly successful there too, on the air for well over a decade with millions of devoted followers. [...]

It can be tricky to do without being obvious, given its wide public reach, but that’s also what gives social media such power as a search platform. Now that busy season is over for CPAs, most of you are looking forward to an easier pace and some time to catch up on the many work [...]

Don’t feel you have to keep a straight face every working moment to succeed in accounting. Studies show that a sense of humor is an in-demand attribute by financial services firms. This sounds like great news for accountants, who may have felt constrained by industry standards to keep their more amiable sides under wraps in [...]

Sit up straight, take one bite at a time and chew well, just like anything else. For a lot of small businesses, social media marketing is a monster they know they should face but simply can’t figure out how to begin. Of course you can get professional help, and a lot of accounting firms find [...]

If being reminded you’re not done with a task irks your inner organizer then you may have been uncomfortable with seeing that notice saying your profile is incomplete every time you log into LinkedIn. Didn’t you finish that already? Now there’s a tool to guide you through the process, pointing out the tidbits of information [...]

Email takes up a significant portion of the day for most people. Boomerang’s wonderful infographic on Mashable displays the truth about the sea of email we’re swimming in. 147 a day. That’s the average number of emails a user can expect to see, with an average time expenditure of two and a half hours sacrificed [...]

Creating a targeted marketing campaign can bring great results. When you give it an excellent dedicated landing page you increase its value immensely. Dedicated landing pages for targeted marketing campaigns are a fairly new strategy. In fact, we haven’t done many of these for our clients yet, but we fully expect to in the near [...]