Marketing Ideas for CPAs

Linking to articles you come across is a wonderful way of sharing information with your audience. It adds interest and value to your website, newsletter or social media presence, gives your connections and followers fodder for thought and fosters conversation – all good things. Besides that, it saves you time by letting you share valuable [...]

Back in July 2011, StumbleUpon surpassed Facebook as a referral source for US websites, so it’s worth checking out. Are you familiar with StumbleUpon? If not, you should be. This nifty tool allows its users to discover and rate Web pages, photos and videos, and then share those rankings via other social media sites like [...]

Google is changing its search algorithm so good sites with valuable content are placed higher in searches. In an effort to keep sites from gaming the search engine optimization (SEO) system, Google announced at SXSW Interactive that it is currently in the process of adjusting its algorithm. Matt Cutts, head of Google’s Webspam team, discussed [...]

Ever feel like your entire day…week…month…brain has been eaten by the social media whirl and its multitude of shiny technological toys? Guess what – it has! They’re so much fun, and so full of potential to revolutionize the way you connect with your accounting clients! And yet, total descent into the world of online fun [...]

Vimeo is one of the most popular platforms for viewing and sharing videos. Their newly remodeled site makes it easier than ever to use. But what does this have to do with your accounting firm? You’re accountants, not teenagers, so why should you care about Vimeo in the first place? Because video adds function and [...]

New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are clear. VerticalResponse sampled 3,116 of their [...]

By now, most of us are pretty familiar with the concept of adding applications to our smart phones and tablets. LinkedIn has developed one for Firefox that some of you may find useful. It purports to make it easier for you to find connections on LinkedIn, especially for people who are not in the habit [...]

The latest craze in the social media world is the by-invitation-only site Pinterest. While the company has been around for almost two years, it’s just recently gained a lot of traction, growing by an amazing 4000% in the past six months to 11 million users! But what is Pinterest? Pinterest is an online bulletin board. [...]

Life isn’t all marketing over here at bbr marketing. We sometimes talk about other things as well, like how a few simple adjustments can help you get more from your staff than you’d ever expect.  While it’s a myth that accountants are all shy anxiety-ridden geeks sporting pocket protectors, it’s true that the lampshade-bedecked party [...]

Your accounting firm is thrilled with the new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in mind, think of all the [...]