For Better Success, Make Life Easy

Accounting firms, like every other kind of business, usually have a list of things they want potential clients to do. Obviously you want them to become clients. But how exactly? Answering that question is an important key to helping your firm grow and thrive, and the way you answer it should drive your marketing plan. [...]

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Posted in: Marketing

Live Video Applications for Twitter

Meerkat and Periscope are the newest ways to stream live video from your Twitter account. Here’s what your accounting firm can do with them. Meerkat and Periscope are locked in a sudden deathgrip even as they make their first huge splash onto the Twitter scene. They both allow users to share live video directly from [...]

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Posted in: Social Media

Choose a Simple Font if You Want Readers to Listen and Obey

In another one for the “I knew that” files, research has shown that the fonts used to share content have a noticeable effect on the way that content is perceived by the recipients. Design matters! How many times have you heard this basic tenet over the years? It’s true, of course, and the fact is [...]

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Posted in: Design

Mobile-Friendly Matters

Take care that your website is optimized for mobile devices as well as desktops, because Google cares. Most website owners are well aware that optimizing their sites for mobile devices is a good way to stay relevant and keep from losing visitors. Adopting a mobile-friendly stance is rapidly moving out of the realm of good [...]

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Posted in: Websites

And the Winner Is…Undecided!

Not sure which approach to digital marketing yields the best revenue boost? Take heart, because nobody else does either. That unsettling news is the result of a survey of marketers by Webmarketing 123. Their report was based on answers from 600 B2B and B2C marketing professionals, summarized in an article published online by MarketingProfs on [...]

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Posted in: Marketing

To Link or Not to Link?

Confused as to whether you should or should not engage in linkbuilding to help your accounting firm’s website rank highly in internet searches? Many folks are, and for good reason. Ever since Google released the Penguin algorithm update, site owners and developers have been hearing (and in some cases, spreading) all kinds of rumors and [...]

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Posted in: Websites

Net Neutrality Wins the Day

Start the celebrations! If you’re an internet junkie or a small to medium-sized accounting firm, it’s a wonderful day. The Federal Communications Commission has voted to adopt net neutrality rules as a legal standard for handling internet content. In a 3-2 vote, the commission decided to ban “paid prioritization” by internet service providers that would [...]

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Posted in: Websites

Boost Your SEO with These 5 Tips

Having a fantastic web site is an accomplishment to be admired and appreciated. What many accounting firms don’t know though is that this magnificent online home is not enough on its own to deliver your name to all the hordes of current and future clients that you hope to reach. Search optimization can be incredibly [...]

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Posted in: Websites

“It’s Been Done” Doesn’t Mean “Don’t Do It”

The challenge of coming up with content ideas becomes intimidating indeed when would-be bloggers, tweeters and posters suffer from the delusion that each topic they tackle has to be ground-breaking. There’s no need for stress on that point though, because completely original ideas aren’t the only valid approaches to making a meaningful contribution in any [...]

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Posted in: Writing

Relevance Scores Offer New Insight to Facebook Advertisers

In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging from 1 to 10, that is intended to gauge the effectiveness of the particular ad. [...]

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Posted in: Social Media