Size Matters!

A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you know exactly how long each of your social media contributions should be? AHA! I knew [...]

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How Cheap Stock Photography Threatens Your Marketing Campaign: A Cautionary Tale

by Bonnie Buol Ruszczyk, president If you’ve known bbr marketing a while, you know how we feel about stock photography. We’ve written about the drawbacks that come with relying too heavily on these generic images rather than photographs of your real staff and space in the past. While pictures are wonderful to help you communicate your [...]

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Posted in: Marketing

Content Marketing: It Works and You Should Use It

Content marketing is one concept every business is thinking about these days, or it should be. We take such a firm stance on this topic because it works, in a nutshell. It works to bring in clients, increase awareness of your firm, enhance client loyalty and promote your thought leadership, among other valuable outcomes. We [...]

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Posted in: Uncategorized

Marketing Belongs In the C-Suite

Many accounting firms these days have a Chief Marketing Officer or Chief Growth Officer. Yours should too, and here’s why. Adding a fancy title and elevating the head of your accounting firm’s marketing department to the top level might not sound like an important move, but it is. Pish tosh, you say. Function over form [...]

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The Penguin is Coming – Look Busy

It’s been almost a year since the last update to Penguin, Google’s much-maligned search ranking algorithm. Many webmasters and SEO experts have been waiting and wondering when it would happen with bated breath. Their sense of urgency stems from a desire to receive the higher rankings that have been earned, in theory, by correcting various [...]

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Posted in: Websites

AICPA Infographic Shows Positives for Accounting Profession

Business leaders have spoken and the news is good for CPAs!  This summer, the AICPA conducted a survey of business decision makers (BDMs) regarding their perception of accountants. CPAs, it seems, are held in very high esteem by those who need their advice the most – the people responsible for making business decisions within a [...]

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Posted in: Marketing

The 7 Biggest Social Media Marketing Trends in 2014

Social media is a big part of marketing for most of us, and there’s plenty of research indicating this is a smart move. But the seas of social media are shifting and changing all the time, with new favorites riding the crest of popularity before ebbing back into relative obscurity. It’s tough to keep up [...]

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Posted in: Social Media

The Power of Storytelling

Storytelling is one of the best ways imaginable to shift perception and behavior. You probably don’t think of Netflix as your first choice for hot new shows, but it’s had a couple of major successes now. Netflix’s original content has been riding the crest of popular culture with an additional season of the cult classic [...]

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Posted in: Marketing

10 Keys to Successful Visual Design

No matter what the words say, people form impressions and interpret messages based on the visual impact of your communications. Visual communication is one of the pillars of marketing. The feelings that arise from the design components of your marketing resonate on a deep, sub-rational level with all who see them, so it’s important that [...]

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Posted in: Design

3 Strategies for Personalizing LinkedIn Invitations

Stumped about how you’re supposed to personalize those invitations connect on LinkedIn? Try these ideas for less worry and a higher acceptance rate. We all know we’re supposed to delete the boilerplate and type out a personalized invitation to connect on LinkedIn. That’s basic, and it strikes most of us a reasonable requirement. And yet, [...]

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Posted in: Social Media