Net Neutrality Wins the Day

Start the celebrations! If you’re an internet junkie or a small to medium-sized accounting firm, it’s a wonderful day. The Federal Communications Commission has voted to adopt net neutrality rules as a legal standard for handling internet content. In a 3-2 vote, the commission decided to ban “paid prioritization” by internet service providers that would [...]

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Posted in: Websites

Boost Your SEO with These 5 Tips

Having a fantastic web site is an accomplishment to be admired and appreciated. What many accounting firms don’t know though is that this magnificent online home is not enough on its own to deliver your name to all the hordes of current and future clients that you hope to reach. Search optimization can be incredibly [...]

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Posted in: Websites

“It’s Been Done” Doesn’t Mean “Don’t Do It”

The challenge of coming up with content ideas becomes intimidating indeed when would-be bloggers, tweeters and posters suffer from the delusion that each topic they tackle has to be ground-breaking. There’s no need for stress on that point though, because completely original ideas aren’t the only valid approaches to making a meaningful contribution in any [...]

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Posted in: Writing

Relevance Scores Offer New Insight to Facebook Advertisers

In the newest round of changes, Facebook has added what it calls a ‘relevance score’ for the performance of ads that run on the site. Advertisers that pay to reach users through their newsfeeds will now see a score, ranging from 1 to 10, that is intended to gauge the effectiveness of the particular ad. [...]

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Posted in: Social Media

Update That Old LinkedIn Profile

In a recent post we shared the most overused profile buzzwords of 2014, suggesting that accounting firms and professionals who want to stay ahead of the curve remove these words and replace them with more specific, less over-used language. It’s an important way to appear current on LinkedIn but also to keep mentally up-to-date in [...]

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Posted in: Social Media

Top 10 Professional Buzzwords to Avoid

2015 is here. Time to let go of some of the self-accolades that can turn a professional profile into a cliché. It’s the beginning of the year: a perfect time to start fresh, buckle down and straighten up every area of your life. This, apparently, is so much a part of the modern mindset that [...]

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Posted in: Social Media

Social Media Management Strategies for the New Year

Exhilarating, satisfying and empowering are some of the adjectives people often use to describe their experience on social media. Unfortunately, the word ‘overwhelming’ can also be accurate. Get a handle on the chaos of competing accounts and current streams with good tools and efficient planning in 2015 to feel more of the fun and less [...]

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Posted in: Social Media

Elevate Your Firm’s Reputation with Online Reviews

More and more people turn to online reviews when looking for service providers. Make sure your firm is benefitting from this trend. As digital information becomes more available and the internet is increasingly seen as a referral source, it’s very important that your accounting firm have a strong web presence. That doesn’t just mean your [...]

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Posted in: PR

Get the Most from Your Images

Pictures have power. Harness that power by learning how to use images to achieve maximum effect on your blog. We all know how valuable a really good image can be. It conveys information, emotions and implications more efficiently than mere words can ever hope to – thus the old but accurate adage, “A picture is [...]

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Posted in: Design

Email Is the Popular Choice for Marketing Messages

If it were up to customers, how would marketing messages be delivered? That’s a worthwhile question for service providers who want to remain in their clients’ good graces. Message Systems performed a study using Google Consumer Surveys to discover answers. The survey polled 500 adults, all internet users in the US, and asked them about [...]

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Posted in: Marketing