The 7 Biggest Social Media Marketing Trends in 2014

Social media is a big part of marketing for most of us, and there’s plenty of research indicating this is a smart move. But the seas of social media are shifting and changing all the time, with new favorites riding the crest of popularity before ebbing back into relative obscurity. It’s tough to keep up [...]

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Posted in: Social Media

The Power of Storytelling

Storytelling is one of the best ways imaginable to shift perception and behavior. You probably don’t think of Netflix as your first choice for hot new shows, but it’s had a couple of major successes now. Netflix’s original content has been riding the crest of popular culture with an additional season of the cult classic [...]

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Posted in: Marketing

10 Keys to Successful Visual Design

No matter what the words say, people form impressions and interpret messages based on the visual impact of your communications. Visual communication is one of the pillars of marketing. The feelings that arise from the design components of your marketing resonate on a deep, sub-rational level with all who see them, so it’s important that [...]

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Posted in: Design

3 Strategies for Personalizing LinkedIn Invitations

Stumped about how you’re supposed to personalize those invitations connect on LinkedIn? Try these ideas for less worry and a higher acceptance rate. We all know we’re supposed to delete the boilerplate and type out a personalized invitation to connect on LinkedIn. That’s basic, and it strikes most of us a reasonable requirement. And yet, [...]

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Posted in: Social Media

The 10 Commandments of Email Marketing

Email marketing is a time-tested approach that can do a lot of good for your accounting firm. It is best utilized as one part of a multi-faceted overall strategy, but beyond that it offers you oodles of scope for creativity and a chance to show your personality. There are so many different things you can [...]

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Posted in: Marketing

What Would the Loss of Net Neutrality Mean for Your Firm?

“Net neutrality” is a term that has been kicked around quite often in recent months. Unless you’ve been in a cave, you’ve probably heard it but may have tuned out, mentally filing it as just another boring, technically oriented phrase of little interest. Boring though it may be, net neutrality can affect you enough that [...]

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Posted in: Websites

5 Ways to Help Your Content Go Farther

  Do you dream about creating content that goes viral the moment you post it? Dream on…and try these tips to increase the odds of it happening. Admit it, you want to publish something that turns into a lightning bolt zapping across the internet. We all do. But more often, we publish content that seems [...]

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Posted in: Marketing

A Cheat Sheet For Social Media Graphics

With social media changing constantly, it’s not always easy to stay up-to-date with the most recent graphics sizings for the different platforms. One group, Omnicore, has decided to make it easy on the rest of us and created a social media cheat sheet with all the latest dimensions for quick reference. This has almost everything, [...]

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Posted in: Social Media

Find Out What You’re Really Saying with Wordle

  You think you’re saying one thing, but is that what comes across to readers? Here’s a cool toy to help you see the big picture in the messages you’re sending. You create marketing messages using lots of different media: logos, colors, fonts, body language, office styles, images and a host of other styles of [...]

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Posted in: Writing

At the End of the Day, Marketing Is Personal

I have a long-standing relationship with a professional services provider who runs quite a good marketing program. Even though it’s a small office, he maintains an effective presence on social media with profiles on Facebook, Google+ and Foursquare. He’s also easy to find on Yelp and Kudzu as well as local search engines such as [...]

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Posted in: Marketing