Email Is the Popular Choice for Marketing Messages

If it were up to customers, how would marketing messages be delivered? That’s a worthwhile question for service providers who want to remain in their clients’ good graces. Message Systems performed a study using Google Consumer Surveys to discover answers. The survey polled 500 adults, all internet users in the US, and asked them about [...]

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Posted in: Marketing

Designing Effective Web Pages

I have an artistically inclined friend who staunchly insists that design considerations trump all else. No concern for content, communication or basic human decency rises above the primacy of design in his view. That’s silly, of course, but he is correct that design elements carry a deep power to move audiences, conveying messages with subtlety [...]

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Posted in: Design

What’s Wrong with Plain English? (Or, It’s All Fun and Games until Somebody Gets Hurt)

Every profession has its lingo. Every client hates that lost feeling that comes from drowning in a sea of industry buzzspeak. You know the words. “Visibility.” “Granular.” “Closing the loop.” From the baffling to the downright silly, these overused business terms seem to become more and more invasive with each passing year. While most professionals [...]

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Posted in: Speaking

Finding Your Social Media Style

Are you at a loss when it comes to using your social media? If you feel tongue-tied when it’s time to start typing, try these tips. Knowing how to tweet, post or pin is one thing, but knowing when, why or what to share is quite another challenge. A technical understanding of the procedure doesn’t [...]

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Posted in: Social Media

Language Lovers Rejoice! The Word of the Year is Here

It’s that time of year again! The most wonderful season has arrived for wordsmiths and lexicographers around the world: it’s the annual awarding of the titles for Word of the Year. Whether you’re someone whose job is focused on crafting content or simply devoted to the venerable sport of language-watching, your big day has come. [...]

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Tackling Twitter’s Big Data with IBM’s Watson

IBM’s new freemium Watson data service already promised great things to marketers. Now, Big Blue has partnered with Twitter to crunch all the data generated by the vast Twittersphere and offer it to you. What on earth? You’re not alone if you’re a little awed by this development. Too wonderful for words, and possibly too [...]

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Breaking News: Your Accounting Firm’s Cloud NOT Hacked

With major information breaches hitting the headlines regularly, the fact that your information is relatively secure counts as a selling point. Home Depot. Target. EBay. JP Morgan Chase. Odds are strong that your personal data has been compromised by at least one of these major security breaches. If not, you’ve probably been touched by another [...]

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And the Winner of the SEO Sweepstakes Is…Relevant Terms (Again)

For years, Google has been telling us that it’s the quality of our content that matters for SEO. Searchmetric’s recent search report examines the correlation between page attributes and page rank, letting us see for ourselves just what it is that defines “quality” in the eyes of the search giant. In the company’s SEO Ranking [...]

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Posted in: Websites

Size Matters!

A guide to finding the perfect length for your content You’re fully cognizant of the distinction between a tweet and a status update. You blog religiously. You grasp the finer points of using LinkedIn for professional networking. But do you know exactly how long each of your social media contributions should be? AHA! I knew [...]

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How Cheap Stock Photography Threatens Your Marketing Campaign: A Cautionary Tale

by Bonnie Buol Ruszczyk, president If you’ve known bbr marketing a while, you know how we feel about stock photography. We’ve written about the drawbacks that come with relying too heavily on these generic images rather than photographs of your real staff and space in the past. While pictures are wonderful to help you communicate your [...]

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Posted in: Marketing