Marketing Ideas for CPAs

LinkedIn’s Skills & Expertise function can be used for more than just endorsements. In a recent post, we recommended LinkedIn users update the Skills & Expertise section in their profiles and fill in all available 50 spots for skills. Besides the ability to showcase your expertise and abilities, it also prevents people from manually adding [...]

Apparently you’re not the only who can dictate your skills on LinkedIn! In a recent post on Marketing Ideas for CPAs, we asked readers if they found LinkedIn’s new endorsement feature convenient or meaningless. While on its face it would seem that being able to quickly endorse someone’s skills would be a good thing, many [...]

If you’ve spent even the shortest amount of time on any social media platform, you’ve probably seen strings of characters that seem to make no sense. In reality, these acronyms and abbreviations hold quite a bit of information. Just like people in years past wrote in shorthand to be efficient, today’s social media users rely [...]

Does it creep you out when those repetitive online ads you see seem to indicate someone’s been watching you? Well someone has, and it’s no coincidence that the ads are offering what you want. It’s called ad retargeting, and it’s a common practice among internet marketers. Profiling companies that identify you as you surf the [...]

You know Pinterest is hot these days, so here’s a handy infographic to help you decide if it’s a smart place for your accounting firm to expand. Everybody loves Pinterest. It’s been riding a crest of popularity within the social media world for several months, especially among women. Lots of businesses have been choosing to [...]

Ever feel overwhelmed by the deluge of data contained in Google Analytics? Here’s an easy way to categorize and grasp just what all those options really mean for you. You know the analytical tools that come with your Google account can do a lot. In fact, they can do so much that it can be [...]

Google is updating its Places for Business dashboard. If you’re a new user, you’ve got it now. If not, you will have access to the redesign soon if you don’t already. Business owners who manage pages through Google+ or Google Places have faced…ahem…challenging times for a while. Ever since the search giant released Google+ Local, [...]

 We avoid too much self promotion on this blog, but simply had to share this with our loyal readers. Thanks so much for all your support! Marketing Ideas for CPAs, a marketing blog focused on the accounting industry, was recently named to a list of the Top 50 Accounting Blogs by Masters in Accounting. A creation [...]

If you want your content to spread farther, make it reflect well on the users you’re depending on to carry it to wider audiences. Social media is personal – that’s what distinguishes it from public media. This is my news; these are my friends; these are the jokes that I find hilarious. The things we [...]

With Facebook’s Graph Search, your accounting firm may have an easier time finding new clients and learning more about the ones you already have. Facebook is working on a new feature that will allow users to enter search terms and phrases using natural language (up to 112 characters) and get results tailored to the individual [...]