For Maximum Click Power, Opt for Twitter Over Facebook

Facebook may be the biggest name, but Twitter’s got the best game. Although big advertisers spend far more of their advertising dollars on Facebook than on Twitter, the ads on Twitter were more effective, producing a better click-through rate than those on Facebook. That’s the biggest news from the Social Trends Report generated by Resolution [...]

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Posted in: Social Media

What’s So Important About a Network?

Networking: It’s huge. But what does this trendy term for a basic human function (maintaining interpersonal connections) really mean for our lives? It might have a bigger impact than you expect, especially in terms of the facets of life that your network affects. Networking as an activity is usually discussed as it relates to jobs. [...]

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Posted in: Marketing

Don’t Lose Your LinkedIn Recommendations!

Does your accounting firm have client recommendations on your LinkedIn Products & Services tab? If so, you’ll need to take action to save them when the tab goes away. In a recent post we covered the fact that LinkedIn is retiring their Products & Services tab come April 14. That may or may not have [...]

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Posted in: Social Media

5 Lessons in LinkedIn Etiquette

Are you being as professional as you think you are on LinkedIn? Read on to learn about online breaches of professional etiquette you might not have recognized. As LinkedIn continues to cement its position as one of the major networking platforms, it’s wise to pause a moment and recall what makes it different. What’s special [...]

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Posted in: Social Media

Enough With the Social Media Changes, Already!

Social media is a great marketing tool for accounting firms and we often encourage our clients to come to terms with it. We speak on the topic for young and old and participate as much as we can ourselves. When eyes are rolled, we’re the ones who boldly speak up to defend social media’s value to [...]

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Posted in: Social Media

LinkedIn Retires Products & Services Tab

LinkedIn is removing the Products & Services tab on your accounting firm’s page. How are you supposed to share that information now? Never fear. While it’s true that the trusty Products & Services tab is going away come April 14th, you’ll still have options for sharing this content. Between now and then you’ll be able [...]

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Posted in: Social Media

The Winds of Change Reach Facebook Business Pages

It’s time for the semi-annual ritual of Facebook updates again! Pages for are being revamped, so accounting firms that maintain one of these Pages may want to check out what’s in the pipeline.  Facebook wants to make the pages more clear so that users can find what they’re looking for more easily. That’s actually a [...]

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Posted in: Social Media

Launch Content with a Laser, Not a Catapult

originally published in AccountingToday on February 5, 2014 If you want your content to make a direct hit on your target market, aim with precision. Every accounting firm has a focus all its own. You serve some special niche or deliver services with a distinctive style that differentiates your firm from the rest of the [...]

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Posted in: Writing

Outsourced Content Creation Part Two: Getting the Most Out of Outsourced Content

Once you’ve decided which content to outsource, follow these best practices to reap good results for your accounting firm. So you’ve decided to take the plunge and seek professional assistance in creating at least some of the content your firm employs to market itself and its services. Great! You’ve pinpointed your goals, honed in on [...]

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Posted in: Writing

Outsourced Content Creation Part One: Taking the Fear Out of Outsourcing Content

Who puts the content in content marketing? You do! But that doesn’t mean you have to be the one actually creating every word of it. Content marketing depends on good writing, quite obviously. Creating high quality content in the volume you require it, however, is a time-intensive task. Generating it all yourself may be a [...]

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Posted in: Writing