Update That Old LinkedIn Profile

In a recent post we shared the most overused profile buzzwords of 2014, suggesting that accounting firms and professionals and who want to stay ahead of the curve remove these words and replace them with more specific, less over-used language. It’s an important way to appear current on LinkedIn but also to keep mentally up-to-date [...]

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Posted in: Social Media

Top 10 Professional Buzzwords to Avoid

2015 is here. Time to let go of some of the self-accolades that can turn a professional profile into a cliché. It’s the beginning of the year: a perfect time to start fresh, buckle down and straighten up every area of your life. This, apparently, is so much a part of the modern mindset that [...]

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Posted in: Social Media

Social Media Management Strategies for the New Year

Exhilarating, satisfying and empowering are some of the adjectives people often use to describe their experience on social media. Unfortunately, the word ‘overwhelming’ can also be accurate. Get a handle on the chaos of competing accounts and current streams with good tools and efficient planning in 2015 to feel more of the fun and less [...]

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Posted in: Social Media

Elevate Your Firm’s Reputation with Online Reviews

More and more people turn to online reviews when looking for service providers. Make sure your firm is benefitting from this trend. As digital information becomes more available and the internet is increasingly seen as a referral source, it’s very important that your accounting firm have a strong web presence. That doesn’t just mean your [...]

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Posted in: PR

Get the Most from Your Images

Pictures have power. Harness that power by learning how to use images to achieve maximum effect on your blog. We all know how valuable a really good image can be. It conveys information, emotions and implications more efficiently than mere words can ever hope to – thus the old but accurate adage, “A picture is [...]

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Posted in: Design

Email Is the Popular Choice for Marketing Messages

If it were up to customers, how would marketing messages be delivered? That’s a worthwhile question for service providers who want to remain in their clients’ good graces. Message Systems performed a study using Google Consumer Surveys to discover answers. The survey polled 500 adults, all internet users in the US, and asked them about [...]

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Posted in: Marketing

Designing Effective Web Pages

I have an artistically inclined friend who staunchly insists that design considerations trump all else. No concern for content, communication or basic human decency rises above the primacy of design in his view. That’s silly, of course, but he is correct that design elements carry a deep power to move audiences, conveying messages with subtlety [...]

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Posted in: Design

What’s Wrong with Plain English? (Or, It’s All Fun and Games until Somebody Gets Hurt)

Every profession has its lingo. Every client hates that lost feeling that comes from drowning in a sea of industry buzzspeak. You know the words. “Visibility.” “Granular.” “Closing the loop.” From the baffling to the downright silly, these overused business terms seem to become more and more invasive with each passing year. While most professionals [...]

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Posted in: Speaking

Finding Your Social Media Style

Are you at a loss when it comes to using your social media? If you feel tongue-tied when it’s time to start typing, try these tips. Knowing how to tweet, post or pin is one thing, but knowing when, why or what to share is quite another challenge. A technical understanding of the procedure doesn’t [...]

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Posted in: Social Media

Language Lovers Rejoice! The Word of the Year is Here

It’s that time of year again! The most wonderful season has arrived for wordsmiths and lexicographers around the world: it’s the annual awarding of the titles for Word of the Year. Whether you’re someone whose job is focused on crafting content or simply devoted to the venerable sport of language-watching, your big day has come. [...]

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